Fresh Strawberry Market Size, Share, Trends and Report - 2034

 

Fresh Strawberry Market Outlook

According to the report by Expert Market Research (EMR), the global fresh strawberry market reached a value of around USD 20.69 billion in 2024. Aided by the rising demand for fresh and organic fruits, the growing consumer preference for healthy diets, and the expansion of global trade in fresh produce, the market is expected to grow at a CAGR of 4.40% during 2025-2034 to reach approximately USD 31.82 billion by 2034.

Fresh strawberries are among the most popular berries consumed worldwide, appreciated for their bright red colour, sweet flavour, and rich nutritional profile. They are an excellent source of vitamin C, antioxidants, manganese, folate, and dietary fibre. Apart from being consumed fresh, strawberries are also widely used in the production of jams, desserts, dairy products, beverages, and confectionery items. The market’s expansion is largely supported by the increasing focus on nutritional health and the rising incorporation of fruits in everyday diets.

The global fresh strawberry market is benefitting from the growing consumer shift towards fresh, minimally processed, and organic food items. With rising health consciousness, consumers are prioritising nutrient-dense foods, and strawberries have gained immense popularity as a low-calorie, heart-healthy fruit. Additionally, the growing influence of veganism and plant-based diets has further accelerated the consumption of fruits like strawberries, as they align with sustainable and ethical dietary choices.

Fresh Strawberry Market Size and Share

The global fresh strawberry market is witnessing strong growth across key producing and consuming regions such as North America, Europe, and Asia Pacific. North America currently holds a significant share of the market, driven by high production volumes in the United States and Mexico, where advanced cultivation practices and year-round production capabilities enhance supply consistency. Europe also represents a substantial market share, particularly in countries like Spain, Poland, and Germany, which are leading exporters of strawberries within the region.

Meanwhile, Asia Pacific is emerging as a rapidly growing market due to rising disposable incomes, improving cold chain logistics, and increasing consumer awareness about the nutritional benefits of strawberries. Countries such as China, Japan, and India are witnessing increased strawberry cultivation, supported by government initiatives and technological advancements in agriculture. Latin America, led by Chile and Mexico, continues to play a vital role as a major exporter, serving demand from North America and Europe.

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Fresh Strawberry Market Trends

A key trend shaping the global fresh strawberry market is the growing demand for organic and sustainably grown strawberries. Consumers are becoming increasingly aware of the adverse effects of synthetic pesticides and fertilizers, leading to rising demand for organic fruits. Organic strawberry cultivation, while requiring more resources, fetches premium prices and appeals strongly to environmentally conscious consumers.

The rise of e-commerce and direct-to-consumer delivery platforms has further transformed strawberry distribution. Online grocery platforms and subscription-based fruit delivery services have expanded access to fresh produce, improving market penetration across urban and semi-urban areas. This has also encouraged growers and distributors to invest in better packaging and cold-chain systems to maintain freshness and quality.

Additionally, there is an increasing focus on extending the shelf life of strawberries through innovative preservation techniques, such as modified atmosphere packaging (MAP) and the use of natural coatings. These advancements help reduce post-harvest losses, enhance export potential, and meet the growing global demand for year-round supply.

Drivers of Growth

The growth of the global fresh strawberry market is primarily driven by several interconnected factors:

• Health and Wellness Trends:
  The rising global awareness about healthy eating and disease prevention is a major factor driving the demand for strawberries. As consumers seek foods rich in antioxidants, vitamins, and dietary fibre, strawberries have emerged as a preferred choice. They are known to promote cardiovascular health, improve skin condition, and aid in weight management.

• Expanding Food and Beverage Applications:
  Beyond direct consumption, strawberries are increasingly used in a wide range of food and beverage applications, including smoothies, yoghurts, baked goods, and frozen desserts. This versatility enhances their market appeal and boosts demand across the value chain.

• Advancements in Cultivation Techniques:
  The use of greenhouse farming, vertical cultivation, and hydroponic systems has improved strawberry yields and quality. These methods enable year-round production and efficient water usage, ensuring consistent supply even in regions with unfavorable climatic conditions.

• Global Trade and Export Growth:
  Countries such as the United States, Spain, and Mexico have established strong export networks, supported by improvements in cold storage, transportation, and logistics infrastructure. The expansion of global supply chains has made fresh strawberries accessible to consumers worldwide.

• Rising Disposable Incomes:
  The increasing purchasing power of consumers, particularly in emerging economies, has boosted demand for premium fruits such as strawberries. As middle-class populations grow, spending on fresh produce and healthy food items continues to rise.

Fresh Strawberry Market Segmentation

The market can be divided based on type, plant type, application, sales channel and region.

Market Breakup by Type

• Organic
• Conventional

Market Breakup by Plant Type

• June Bearing
• Ever Bearing
• Day Neutral

Market Breakup by Application

• Food and Beverage
  • Dairy
  • Confectionery
  • Beverages
  • Bakery
  • Condiments
• Cosmetics and Personal Care

Market Breakup by Sales Channel

• Online
• Offline

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

Some of the major players explored in the report by Expert Market Research are as follows:

• Naturipe Farms, LLC
• Dole PLC
• Carlsbad Strawberry Company
• Keelings
• Wish Farms, Inc.
• GÖKNUR GIDA
• Berry Gardens Growers Limited
• Fresgarrido, S.L.
• Driscoll's, Inc.
• Strawberry Hill U.S.A.
• Others

Challenges and Opportunities

Despite its growth potential, the fresh strawberry market faces several challenges. Strawberries are highly perishable, with limited shelf life, making post-harvest handling and transportation critical concerns. Fluctuating weather conditions, pest infestations, and diseases such as powdery mildew can significantly impact yield and quality. Moreover, the high costs associated with cold storage and logistics can limit profitability, particularly for small-scale farmers.

However, these challenges also create avenues for innovation and investment. Opportunities exist in improving storage technologies, expanding organic cultivation, and developing sustainable packaging solutions. Governments and private entities are increasingly supporting the establishment of efficient cold-chain infrastructure and research into climate-resilient strawberry varieties. Additionally, rising consumer demand for exotic fruit varieties and premium-quality produce offers growth potential for producers that focus on quality differentiation and branding.

Fresh Strawberry Market Forecast

Looking ahead, the global fresh strawberry market is expected to maintain steady growth through 2034, driven by sustained consumer demand, technological advancements, and global trade expansion. The market is projected to grow from USD 20.69 billion in 2024 to USD 31.82 billion by 2034, reflecting a CAGR of 4.40%.

Emerging economies in Asia Pacific and Latin America are expected to be key growth contributors, supported by expanding production capacity and improving distribution networks. Meanwhile, the increasing popularity of functional foods and natural ingredients in developed markets will continue to support strong consumption levels.

In the long term, investments in sustainable agriculture, organic production, and smart farming will be central to maintaining competitiveness and meeting the rising global demand for fresh, nutritious, and high-quality strawberries.

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